Disney announced an increase in prices for its streaming platforms starting mid-October. This means that most plans for Disney+, Hulu, and ESPN+ will see an increase of $1 to $2 per month. The most expensive plans for Hulu, which include live TV, will see a significant increase of $6 more per month.
The price hikes come as Disney continues to push its customers towards bundles to provide a bigger bang for their buck. Disney has been offering bundles of its services for some time now, including Hulu and Disney+, or the two streaming services plus ESPN+. The existing bundle of Disney+ and Hulu will also see a price increase this fall, up $1 to $10.99 per month. However, the same bundle without ads will remain at its current rate of $19.99 per month.
Partnerships and Offerings
Disney has also partnered with Warner Bros. Discovery to offer a bundle that includes Disney+, Hulu, and Max. This bundle was announced in July to be available for $16.99 with ads, and $29.99 for a commercial-free option. Disney aims to entice subscribers with additional offerings such as ABC News Live and a playlist featuring preschool content, available to all subscribers starting September 4.
Disney is focusing on providing the best value and experience for its subscribers with curated playlists and additional content offerings. Alisa Bowen, president of the streaming platform, emphasized the importance of playlists in enhancing the subscriber experience. These playlists are meant to provide subscribers with a personalized and enjoyable viewing experience each time they open Disney+.
Disney’s fiscal third-quarter earnings are expected to be reported soon, with the price increases on its streaming platforms likely to have an impact on its financial performance. The company is making strategic moves to increase revenue and enhance the value proposition for its subscribers. It remains to be seen how subscribers will react to the price hikes and whether the additional offerings will offset the increased costs for consumers.
Disney’s decision to raise prices on its streaming platforms reflects its strategy to increase revenue and provide more value to its subscribers through bundled offerings and additional content. The impact of these price increases on subscriber retention and financial performance remains to be seen, but Disney is clearly focused on growing its streaming business and remaining competitive in the crowded streaming market.
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