Oppo, a prominent Chinese smartphone maker, has recently shared its vision for the integration of artificial intelligence (AI) into its devices. The company has made significant strides in incorporating AI innovations into its products and has ambitious plans for the future. By establishing an AI Centre in Shenzhen and collaborating with industry giants like Google, Microsoft, MediaTek, and Qualcomm, Oppo is positioning itself at the forefront of the AI race.
Earlier this year, Oppo introduced AI features to select smartphones in China through the ColorOS New Year Edition update. These features were later expanded globally and made available on more devices. The company has announced its commitment to bringing AI capabilities to smartphones across all price points by the end of 2024. This includes not only existing AI features but also new ones that will be unveiled in the coming months.
In an effort to drive AI innovation, Oppo has filed over 5,399 AI patents globally, with a significant number focused on AI imaging. The company’s collaborations with tech giants like Google and Microsoft, as well as chipset manufacturers like MediaTek and Qualcomm, underscore its commitment to advancing AI technologies. Areas of focus for Oppo’s AI development efforts include image processing, computer vision, speech technology, natural language processing (NLP), and machine learning.
Focus on Privacy and Security
Oppo has emphasized its dedication to user privacy and data security in the development of AI technologies. The company has pledged not to utilize user data for training models and has implemented a robust data security and privacy protection system. With features like end-to-end encryption, confidential computing technology, and third-party certifications, Oppo is committed to ensuring that user data remains private and secure.
Development of Large Models
Highlighting its technological capabilities, Oppo has been actively developing large language models (LLMs) since 2020. The company has deployed an LLM with 7 billion parameters directly to smartphones, showcasing its expertise in AI model development. Additionally, Oppo is working with Microsoft to enhance natural voice and text conversion experiences, leveraging technologies like Fast Transcription and Neural TTS.
Collaboration with Chipmakers
To optimize AI features for its hardware and software stack, Oppo is collaborating with chipset manufacturers like MediaTek to develop chipsets with dedicated AI processing units, known as Neural Processing Units (NPUs). By harnessing Google’s Gemini LLM, Oppo is incorporating advanced AI capabilities into its flagship devices, further solidifying its position as a leader in AI innovation.
Oppo’s strategic focus on integrating AI technologies into its products, commitment to user privacy and data security, and collaborations with industry partners demonstrate its dedication to driving the future of AI innovation. With a comprehensive vision for the evolution of AI in smartphones, Oppo is poised to continue pushing boundaries and delivering cutting-edge AI experiences to users worldwide.
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