Ford Motor Company is poised to redefine its large Expedition SUV with an extensive redesign that centers on enhancing refinement and integrating cutting-edge technology. With the automotive landscape rapidly evolving and competition intensifying, Ford recognizes the necessity of adapting its flagship SUV to meet the expectations of modern consumers. The redesigned Expedition showcases a sleek and sophisticated interior and exterior, achieving a balance between aesthetic appeal and functionality. Key features include a stunning 24-inch driver display and the introduction of BlueCruise, an innovative hands-free highway driving system, which underscores Ford’s commitment to advancing driver assistance technology. This dual focus on design and technology marks a significant step forward for the utility vehicle that has long been a staple in family travel.
A notable element of Ford’s redesign process involved extensive engagement with customers, amounting to over 1,100 hours of dialogue about their daily lives and travel habits. Trevor Scott, Ford’s general manager of Utilities, emphasizes that these discussions have shaped the Exhaustive redesign of the Expedition, aiming to streamline the travel experience for families. By prioritizing comfort, convenience, and utility, Ford can enhance the time families spend together, addressing a core value in today’s fast-paced world. This customer-centric philosophy is a refreshing approach in the automotive industry, often criticized for being disconnected from consumer needs.
Ford has yet to disclose the pricing details for the 2025 Expedition, leaving potential buyers eagerly waiting to find out how the new model will position itself against existing offerings. Current pricing ranges from $55,000 to $84,000, with average transaction prices hovering around $70,000. This strategic delay in pricing release suggests a calculated approach to market positioning, as Ford likely plans to evaluate competitor responses before announcing final figures. With the last major redesign occurring seven years ago, Ford must now contend with a variety of competitors, not only from General Motors but also from emerging players like the Jeep Wagoneer and crossovers from Kia and Hyundai.
The 2025 Expedition lineup will feature several trim levels, including Active, Platinum (along with an “Ultimate” variant), King Ranch, and a new Tremor model designed for off-road enthusiasts. This expanded range reflects Ford’s ambition to cater to diverse customer preferences, adapting to market trends that show a clear demand for more rugged and adventurous vehicle options. The Expedition continues to be available in both standard and extended “Max” configurations, enabling families to select the version that best fits their requirements.
Under the hood, the Expedition will be powered by a 3.5-liter EcoBoost V6 engine, with a high-output variant boasting an impressive 440 horsepower and 510 foot-pounds of torque. This powerful engine choice positions the Expedition as a leader in performance within its segment, appealing to consumers who value strength and capability alongside luxury. As Ford grapples with a competitive market that has seen the full-size SUV segment grow significantly—from 2% market share in 2017 to 2.7% this year—the new Expedition aims to solidify its position as a top contender by blending advanced technology, customer insights, and robust performance.
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