On a recent Friday, Itel made waves in the Philippine smartphone market with the launch of its new midrange devices, the Itel S25 and Itel S25 Ultra. These smartphones enter a crowded field, competing not only with other midrange contenders but also alongside the anticipation of the high-end Galaxy S25 series from Samsung, which is set to debut in early 2025. With compelling specifications and attractive price points, Itel aims to carve a niche for itself, catering primarily to budget-conscious consumers without sacrificing essential features.
Both models showcase a sleek and modern design, with 6.78-inch AMOLED screens that promise vibrant colors and deep blacks. The underlying technology boasts an impressive 120Hz refresh rate, elevating the user experience by ensuring smooth scrolling and fluid transitions. The S25 Ultra distinguishes itself further with its curved AMOLED display, adding a premium touch that enhances its visual appeal. Additionally, Itel has incorporated an under-display fingerprint scanner for added security, allowing for a seamless and modern user experience.
Photography features significantly in Itel’s marketing strategy for the S25 series, with both models packed with a robust camera system. The rear boasts a 50-megapixel sensor that is poised to capture sharp and vibrant images, while a 32-megapixel front camera caters to the selfie enthusiasts. This combination seemingly addresses the needs of modern smartphone users who prioritize camera performance, especially for social media and content creation.
Performance-wise, the devices are powered by Unisoc processors, although specific details about the standard model’s chipset remain under wraps. The S25 Ultra leverages the Unisoc T620 chipset, complemented by 8GB of LPDDR4X RAM and storage options expanding up to 512GB. This configuration presents an attractive offering, facilitating smooth multitasking and efficient app performance, especially for users who engage in more demanding usage patterns.
Both models are fortified with a 5,000mAh battery, which should comfortably sustain daily usage. However, the absence of fast charging capabilities could be a drawback for some users accustomed to quicker power top-ups. Connectivity wise, they encompass essential features such as 4G LTE, Wi-Fi, and Bluetooth, along with NFC for contactless transactions. Notably, the S25 Ultra is equipped with an infrared transmitter, a feature that could resonate with tech-savvy users looking to control various smart devices.
When it comes to pricing, the Itel S25 begins at PHP 5,799 (approximately Rs. 8,400), offering an accessible entry point for budget-conscious consumers. Meanwhile, the S25 Ultra starts at PHP 10,999 (about Rs. 15,900), justifying its higher price with enhanced features and specifications. As pre-orders are set to kick off on Shopee, the models will be available in several color variants—offering shoppers a choice that aligns with their personal style.
The Itel S25 and S25 Ultra present an enticing proposition in the midrange smartphone market, striking a commendable balance between cost and functionality. While they feature solid specifications that serve the essential needs of modern users, the lack of fast charging capabilities and clarity on the standard model’s chipset may give potential buyers pause. Nevertheless, for individuals seeking affordability coupled with substantial features, these new offerings from Itel are certainly worth considering.
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